If you’re done with staying small and not getting results or fulfilling your potential as a speaker who creates engagement, impact and action…
…Then it’s time forYOU to become a Story Led Speaker!
Why You May Never Make the Progress You Want as a Speaker...
Pay attention. Because this is important if you want to break free of what is holding you back.
So many people dream of being able to engage and entertain an audience on stage, on a podcast or as a webinar host... but they face an (unseen) obstacle that always keeps that dream just beyond their reach.
What is it?
Before I tell you, let me ask you a question:

If you’re currently not where you want to be with your speaking, or you are afraid to start…which of these applies to you?

  • You have read all the books, maybe even taken a course but you have remained in a state of learning rather than doing.
  • ​You feel that you’re not creative or that you’re boring and this is something you’re just going to have to live with. 
  • ​There is always something else that needs to happen before you feel ready to try that story or bit of humour.
  • ​You get paralysed by the fear of people judging and or rejecting you that arises from your own self-doubt that you’re good enough.
  • ​You never prepare properly so that you will have something to blame if things don’t go as you would want.
  • ​You just feel out of your depth and you’re not sure what to do about it.
After reading those how many apply to you?
Do you feel trapped in a prison of 'what ifs'…a prison of worrying about what might go wrong or what people might think?

It’s time to say ‘Bye Bye’ to the ‘About Me’ Mindset!

The ‘it’s all about me’ mindset is a way of thinking about your public speaking that will set you up for failure.

One that will stop you and second guess you right from the start.

And causes you a lot of angst, frustration and wasted energy along the way.

An ‘about me’ mindset is what keeps you small. Your value is tied up with how you believe others perceive you and that’s why your mind is preventing you from fulfilling your potential as a speaker ...it is trying to protect your ego.

It's what causes you to churn out 'how to' content when your audience is craving your authentic stories to help them shift perspective. 

It will keep you clinging to wordy power point slides when you know they’re boring your audience.

It’s what stops you saying ‘yes’ to opportunities that could take you further towards your goals and dreams.

And if that applies to you …
The majority of the population are operating from the same mindset, that’s why the fear of public speaking is so widespread.
Evolution has trained us to stay safe in the group and that’s why speaking can feel so frightening. We are putting ourselves out front!

This ‘about me’ mindset creates a constant need for approval. A need to know more. A need for certainty and security. Needs that will keep you trapped.

But you also know deep down that the people who get most success in life, business and speaking are those who take action outside their comfort zone.

So, it’s time to learn how to lose the ‘about me mindset’ or resign yourself to staying small.
What’s Going to Happen to Your Goals and Dreams for Your Career, World Changing Idea or Business if you DON’T start thinking from what I call a ‘message mindset’
A public speaker with a ‘message mindset’ thinks very differently from the ‘it’s all about me’ speaker…
  • 'About Me' Speakers care more about what the audience thinks about them … 'Message Focused' Speakers care more about the message
  • ​'About Me' Speakers think taking a risk is scary… 'Message Focused' speakers think it’s exciting and increases their chances of growth and results
  • ​'About Me' Speakers are terrified of judgement and rejection… 'Message Focused' Speakers welcome it because they know it’s the key to reaching the right people
Message Mindset Speakers shake things up.
They are not afraid to be vulnerable, to share powerful, relevant stories from their life to connect with and empower audiences to make change.

They take risks and don’t let their past beliefs dictate what’s possible for their future.

When you are able to let go of the ‘about me’ mindset and start thinking from a message mindset you’ll get totally clear on what you need to do to reach the audience and make an impact.

You’ll be able to unleash your creativity and focus it on serving the audience and furthering your message to build an amazing talk that changes lives.

And that’s exactly what I’m here to help you do: help you STEP INTO a message mindset and become a sensational speaker far quicker and easier than you ever could on your own.

Could You Do it On Your Own?
Logically it seems pretty straight forward doesn’t it?

Buy a book, listen to a podcast, maybe even take a presentation or video skills workshop, get out there, start doing it and wait for the clapping.
Unfortunately, when it comes to how you think and act, you can’t learn your way to different results.
If that were true then the diet and fitness industry would be dead, because let’s face it we all ‘know’ what we need to do…but we continue looking outside for the solution, we continue learning, but never seem to get the results we want.

So here’s the BIG question…

If you know what you’re supposed to do to get the results you want, why do you still struggle to get them?

Why doesn’t sucking up more knowledge change your results?
You already know that learning more won’t change the way you think and act!

Making a change isn’t based on what you know and don’t know. 

The way you think and act is driven by what you don’t know that you don’t know. The ideas and beliefs hiding out of sight that sabotage our success again and again.

These blind spots keep us in the ‘about me’ speaker mindset, they keep us stuck on the treadmill of knowledge consumption that makes us feel like we’re moving forward, but actually going nowhere.

To move forward you need to discover the negative thoughts and beliefs that are hiding in the shadows and holding you back.

And then you have to challenge them.

Only once you’ve challenged your beliefs, once you start undermining them by taking action to prove them wrong, can you experience a real mindset shift. That’s when you transform from an ‘about me’ speaker to a ‘message focused’ speaker that holds the audience in the palm of their hand.

And I will help you make that transformation…

Sarah Archer's
Story Led
Online Course
Story Led Speaking isn’t just a presentation skills course like others you may have taken.
It’s a system that will change you from a nervous presenter into the sensational speaker that your message and audience needs.
  • 4-CORE Mastery Modules that make the difference between a speaker and message that gets forgotten, and one that inspires change and gets more opportunities to speak, more subscribers and more sales.
  • +6 Modules that guide you step by step through a repeatable process to make sure your talks, podcast episodes or webinars rock every time.
  • BONUS!!  - 2 Month's Membership to The Speaking Club Live!
    Weekly coaching sessions, for 8 weeks.
    Every week you get the chance to work on the speaking projects or challenges that matter to you right now. And you’ll get honest feedback and coaching in a safe space, so that you’re not ‘trying stuff out’ on your own audience.
It’s time to get you results like these…
Each module in Story Led Speaking contains short videos and exercises specifically created to move you forward in your transformation 
(not just teach you stuff!) 
Let me show you what you’re going to get inside Story Led Speaking once you become a member
Story Led Speaking Road Map
Story Led Speaking Core 4
Mindset Mastery
Get Your Mind Right
Your ability to be authentic and self-expressed as a speaker, focused on the message and the audience is related to your mindset.

In this module we’ll start by identifying your beliefs about speaking that are holding you back – quite possibly without you knowing it.

Inside Module #1, You’ll discover:
  • The two types of fear and how to get free from the bad one!
  • ​How to uncover your limiting beliefs about speaking so you can finally be yourself in front of an audience.
  • ​How to get both parts of your mind working towards your goals instead of sabotaging them!
Once you begin thinking differently, we’ll move on to…
Story Led Speaking Core 4
SPEAK for Success
This module is the foundation for creating a talk that will connect with and motivate your audience to take the action you want.

You will get a framework and tools that you can use time and again to ensure your talks, podcast episodes and webinars hit the mark even if you only have a few moments to prepare.

Inside Module #2, You’ll Discover: 
  • A simple five-step framework to get clear on your talk strategy
  • ​How to make sure your talk resonates powerfully with your audience
  • ​The three ingredients you should include in your talk to motivate your audience to action
… and more!

By the end of this module you’ll start to feel in control and your confidence levels about your message reaching and impacting your audience will be high.

Then we move on to…
Story Led Speaking Core 4
Story Mastery
Here you’ll discover the secrets to finding and telling stories that can kick start the journey of transformation for your audience and create aha moments.

Storytelling is the most critical tool a sensational speaker needs to master and I’m going to guide you through all the elements for creating sticky stories, so that you have everything you need to turn your talk into a block buster.

Inside Module #3, You’ll Discover:
  • ​The two different types of story and how to use them
  • ​How to make your story connect emotionally with your audience
  • ​An easy anecdote structure how to easily convey technical or complicated concepts
… and more!

Once you understand how to find and tell stories it’s time to start building.
Story Led Speaking Build
Building Your Talk
Curating your content!
This is where everything will start to take shape!

After developing your strategy and find your key inputs from module one, this is where the rubber hits the road and you’ll be finding and curating your content.

Just like the great sculptors who take away material to reveal their masterpiece, to create a memorable and compelling talk that engages, entertains and impacts it’s more about what you leave out than put in!

Inside Module #4, You’ll Discover:
  • A secret device to help you make your talk more memorable
  • ​The easy to use six-step blueprint for generating and curating your content.
  • ​How to use slides in a way that engages your audience rather than sending them to sleep!
… and more!

Then it’s time for…
Story Led Speaking Heart Map
The Heart Map
The easy way to remember!
One of the biggest barriers to success in public speaking is the fear of forgetting what you’re going to say. It leads to dense slides, reading from a script and a loss of audience engagement.

That’s why I’ve developed a map that will stop you from worrying about losing your place, so that your confidence soars.

It will also help you to focus on being yourself and keeping connected with the audience.

Inside Module #5, You’ll Discover: 
  • ​Why there’s a right way and a wrong way to memorise your talk.
  • ​How to let go of the fear of forgetting.
  • ​The magic heart map that will always keep you on track.
After this we’re ready to begin adding the fairy dust that will bring your talk to life!
Story Led Speaking Core 4
Performance Tools
Bringing Your Talk to Life!
Performers in every genre use a combination of language, sound and movement to captivate their audience and create emotion.

To be a sensational speaker in your world, you must also understand how bring your talk to life and take the audience on a journey using your voice and body as well as the words you use, and that’s what this module is all about.

Inside Module #6, You’ll Discover: 
  • ​The power of your voice and how to harness it
  • ​How you can choreograph your big moments to change the emotional state of the audience
  • ​The way to connect with every member of the audience even with a large one!
… and more!

And now for another sprinkle of magic! 
Story Led Speaking Core 4
Humour 101
Make ‘em Laugh!
Using humour as a speaker, sets you apart, can build your audience faster, and get your message shared more quickly, BUT although the reward can be huge, many people shy away from what they perceive is too high a risk to get it.

Here, I share the foundations of using humour in your speaking and how you can use it in your talks in a very low risk way.

Inside Module #7, You’ll Discover:
  • ​What makes something funny and the rules that will keep you safe.
  • ​How to make your audience laugh even if you don’t think you’re funny.
  • ​Low risk comedy tools to get you results.
… and more!
By this point you’ll have everything you need to turn your black and white sketch drawing of a talk into a vibrant technicolour blockbuster.
Story Led Speaking Power Up
Power Up
Increasing your impact!
There will be moments in your talk that need to be showcased or made more concrete for the audience and times when you need to change pace, mood or focus. The performance and humour tools you have discovered in the previous modules will be what you use to achieve this, but the question is how do you identify which moments those are and the right tool for the job?

That’s what you’ll be finding out in this module!

Inside Module #8, You’ll Discover:
  • ​How to identify the moments in your talk that need to be powered up
  • ​What tools are best for the job
  • ​Getting the balances right
With our talk strategy, content, structure, humour and choreography on paper, now we shift to rehearsal.
Story Led Speaking Power Up
Rehearsal Secrets
When you hate it, you’ve made it!
One of the distinctions shared by great speakers and comedians, is that they make their comedy sets or speeches sound natural, almost as if the thought or story they share, just occurred to them.

In this module we will work through each stage of my new and improved rehearsal process so that by the time that you come to do your talk, you will be ready to rock! 

Inside Module #9, You’ll Discover:  
  • ​The rehearsal plan that you can adapt for lead time
  • ​The dos and don’ts of effective rehearsals
  • ​How to know when you’re ready to do your thing!
… and more!

Now to the home stretch…
Story Led Speaking Power Up
Prepare for Success
The Home Stretch!
Now that you’ve created, honed and rehearsed your talk, the last thing we need to do is make sure you are prepared for the big day…mentally, logistically and biologically!!

You’re going to get the lowdown on everything you need to consider so that you feel completely confident when you get in front of your audience.

Inside Module #10, You’ll Discover:
  • ​How to positively use your imagination to prepare for success
  • ​What you need have in your bag and check at the venue to avoid last minute hiccups
  • ​How to take control of anxiety and last-minute nerves at the side of the stage so that you feel ready to step into those sensational speaker shoes
… and more!
After module 10 you will feel excited about your talk and ready to share your message with passion and impact!
Your BONUS - The Speaking Club Live!
You will get 2 Month's Membership to the Speaking Club Live, which means..

...every week (for 8 weeks) you will have the opportunity to have a 15 minute 1-2-1 with me, to help you put what you learn from this course into practice. 

The Speaking Club is a safe space to try out and work through new material and content before putting it out to your audience. 

You will also have access to our supportive, private online community of Members, where you can post questions in between the weekly coaching calls.

Why join The Speaking Club Live?

Get Started on Becoming THE SPEAKER YOU ALWAYS WANTED TO BE today
Now Having said All that…
Story Led Speaking is definitely 
NOT for everyone
It’s all about action, so that you get the transformation and talk that you want at the end of the programme.
It will require you to step outside your comfort zone on the journey too.

If you’re not really ready to commit to making a change, investing in yourself and taking action even if it’s uncomfortable at times...

...then it’s not for you.

BUT, if you’re ready to do what you have to do and be who you have to be to get the results you want in your public speaking, then I know that the Story Led Speaking system and this program will be a game changer for you.
Now you can read all the testimonials and listen to me coach in the Speaking Club podcasts if you want reassurance but let me de-risk this for you even further.

I’m going to give you a 60-day guarantee and if at any time in those 60 days you don’t feel this program is working for you then I’ll give a 100% refund.
All you have to do is send an email showing me you’ve done the work so far and I’ll send you your money. This is because I’m 100% committed and I need you to be the same.
Nothing WILL work for you 
if you do nothing...

So, how much is it?
Well, first thing to say is that this is an investment in yourself that will pay dividends in the future, whether that’s more podcast subscribers, more leads and sales for your business, or the joy of seeing your message change lives.

This course will pay you back for the rest of your life!

It’s a transformation that frees you from the ‘about me’ mindset that keeps you stuck and struggling in many areas of your life.

And when you weigh all that against the investment and what it will do for you and your future, then it's an easy choice.

You can get cracking with the Story Led Speaking Online Course now for just £997!

That's right!

I think you already know that the Story Led Speaking program is for you, but maybe you’re worried about how you can afford it.

I want to say two things on this… 

Firstly, those students for whom coaching with me has been a stretch have been the ones who have had the biggest results and transformation, not just in their speaking but in their life and business too…because their commitment was bigger and they operated from a success mindset. They knew that money is replaceable every month, but time and opportunity aren’t.

Secondly, I want you to consider if buying this course would put you in genuine financial difficulty, and if it will, then I want you to pass. BUT... I know from my own experience that price can sometimes be an excuse to avoid taking action... only you know what is true for you.


Hey, I'm Sarah!

I’m a coach who has helped many people fulfil their public speaking dreams over the years.
And from doing this and my own experience as a speaker and performer, there’s one thing I know with 100% certainty… becoming a confident and compelling story led speaker can accelerate your success, whether you want to get that promotion, grow your business or get paid to speak.

I’ve been a speaking coach for ten years, but I knew that I could help more people overcome their speaking challenges (and save more audiences from boredom) by sharing what I know about speaking, performing, storytelling and humour, so I started The Speaking Club podcast …and over 180 countries and over 200,000 downloads later, I am chuffed to bits.

Can't wait to see you in this course!


Hey, I'm Sarah!

I’m a coach who has helped many people fulfil their public speaking dreams over the years.
And from doing this and my own experience as a speaker and performer, there’s one thing I know with 100% certainty… becoming a confident and compelling story led speaker can accelerate your success, whether you want to get that promotion, grow your business or get paid to speak.

I’ve been a speaking coach for ten years, but I knew that I could help more people overcome their speaking challenges (and save more audiences from boredom) by sharing what I know about speaking, performing, storytelling and humour, so I started The Speaking Club podcast …and over 180 countries and over 200,000 downloads later, I am chuffed to bits.

Can't wait to see you in this course!
So now it’s time to make one of two choices...
You can choose to do nothing, keep stuck in that ‘about me’ mindset and put those dreams of being able to speak with impact aside again.
BUT, if you are fed up with watching from the side lines and you want to make a greater impact in the world, then your choice is obvious; join us inside Story Led Speaking and start your transformation to becoming the sensational speaker you know you want to be.

Simply click the button below and I will be waiting for you on the inside.

Make a decision - either way - don't let indecision or procrastination sabotage your success.

I hope you don’t miss out on this brilliant opportunity to join me and a group of equally motivated people who want to make a big change.  

You’ve GOT this! 
Let's get started!
Story Led Speaking - online course
Get started today
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Still have questions before enrolling?
Then check out the most popular questions below...

If you don't see your question answered, just email support@storyledmarketing.com so we can help you.
Do online speaking programs really work?
As you will have seen from the testimonials from previous Story Led Speaking online course students, it gets results. 

The system has been specifically crafted to replicate the success path I teach in person, in an online, group coaching format...and it works!

If I’ve already been speaking, is this still a good fit for me?
Many of my coaching students are experienced speakers looking to level up their skills and impact to get the next promotion, grow their business or get more and bigger speaking gigs.

This course is based on the same process I go through with them to help them achieve those next level goals and it will work for you too.
I’m terrified of public speaking, are you going to be able to sort this out?
I certainly haven’t got a magic wand, but if you are committed and prepared to step outside your comfort zone, then I have tools and strategies to help you, help yourself to overcome these fears.

One of my students just a few months before working with me could barely say her name at a networking event and has now already done multiple talks and is excited about doing more!
How will I know I’m making progress?
If you have anxiety about public speaking now, you will know you’re making progress by the way that your feelings towards it change.

If you have struggled to create an engaging talk before, you will know you are making progress because you will actually be creating a talk as part of the programme.

If you are a speaker already, you will know you are making progress because you will notice a shift in the way you craft your talks and how you feel about using more stories and humour.

I have designed this system and program to get you results and on top of that our weekly coaching calls will give me an opportunity to work with you on any areas you feel challenged or stuck.

I know this system works and with your commitment and action it will work for you too.
Will I get access to the training modules straight away?
The course will start the next day for new students that sign up and you will get access to the first two modules.

Each week another two modules will be released.

The reason I am dripping the content is because I believe it's the best way to guide you through the process in a way that doesn't overwhelm you and gives you time to do the exercises.
This sounds overwhelming, how much time will this course take to implement? 
Some modules will require more effort than others but on average If you can commit just a couple of hours a week to the training, you will be able to get the results you want.

The bottom line is that you can go at a pace that works for you and your lifestyle and commitments. 
I hate technology! Do I need to be tech-savvy in order to make this work?
No. If you can manage Facebook or LinkedIn then you will be fine with the training videos and exercises.
What can I expect once I enrol in Story Led Speaking?
Upon completing your order, you will receive an email immediately welcoming you and giving you the link to join the closed Facebook community.

The next day you will receive an email with instructions so that you can access the first two modules.
What is the guarantee/refund policy for Story Led Speaking?
We offer a 60-day conditional guarantee. We do not offer refunds.

All I require is that you’ve COMPLETED the course modules to date, attended the coaching calls, (or watched the replays) AND submitted a Debrief from any of the strategies taught in the program up to that point. This is my commitment to you.

I want there to be NO RISK whatsoever when you decide to enrol and join the program.
Is there any support available if I have questions or get stuck?
As a member of my Story Led Speaking Course, I want you to know you will be looked after. You can get the support and feedback you need in these different ways.

#1. You can comment on the modules in the course, I will be checking in and will come back to you via the course platform (Teachable).

#2. My Support Team
Any “technical” issues about your membership (login, billing, etc.) can be addressed by Emma and our Support Team!
Get Started on Becoming a Message Focused Sensational Speaker today
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